DIWALI SPECIAL EXPO @ CHENNAI TRADE CENTRE
It was time to expand our catchment area and bring in new customers to Viveks; so we decided to participate in the exhibition conducted by Prompt Builders from the 22nd of October to the 25th of October. We played the pivotal role in the exhibition by taking up 1/3rd of the space. The exhibitor took of 2/3rd of the space and they put up a wide range of stalls from dresses to furniture to eatables.
This brought in non – Viveks customers too and increased our customer base. Though rain played spoilsport for two days the weekend caught on and many customers walked in to do their Diwali shopping. The lay out was unique and the products were displayed according to brand and range. There were 120+ products in each range especially Air Conditioners, Washing Machines and Refrigerators.
Customers Thronging the TV section
Rows of Refrigerator & Washing Machine