Samsung 55AU7700 55Inch (138cm) 4K LED Smart TV with Alexa Compatibility (Black)

Open up your smart 4K experience

Fine tuned color for a vibrant, lifelike picture

PurColor

PurColor makes watching films feel almost like you're there. It enables the TV to express a huge range of colors for optimal picture performance, and an immersive viewing experience.

Feel lifelike shade of color as intended in powerful 4K

Crystal Processor 4K

Powerful 4K upscaling ensures you get up to 4K resolution for the content you love. You'll also experience more lifelike color expressions due to its sophisticated color mapping technology.

Feel the reality of 4K UHD Resolution

4K UHD resolution

4K UHD TV goes beyond regular FHD with 4x more pixels, offering your eyes the sharp and crisp images they deserve. Now you can see even the small details in the scene.

See dark and light in every scene

HDR

High Dynamic Range increases the range of light levels on your TV so you can enjoy an enormous spectrum of colors and all the visual details, in even the darkest scenes.

Smooth motion for a clear picture

Motion Xcelerator

Experience clear picture and performance because it automatically estimates and compensates frames for the source of contents.

TV and soundbar orchestrated in perfect harmony

Q-Symphony

Surround yourself with sound from TV and soundbar orchestrated in harmony. Q Symphony uniquely allows TV and soundbar speakers to operate simultaneously for better surround effect without muting TV speakers.

More screen, less bezel

3-Bezeless Design

A sleek and elegant design that draws you to the purest picture. Crafted with an effortless minimalistic style from every angle and a boundless design that sets new standards.

Eliminate clutter

Clean Cable Solution

Keep your cables tidy and conceal them, reducing clutter and keeping a seamless look for your TV.

Simply tap to connect

Tap View

Mirroring movies or music from your mobile to TV is as simple as a tap.When you tap your TV with your mobile, the TV senses the tap and mirrors automatically. So it's quick and easy to switch to the TV and continue enjoying your favorite content.

Choose whatever voice assistant you are used to

Multi Voice Assistant

Choose your favorite voice assistant; Bixby, Amazon Alexa or Google Assistant. For the first time, all are built into your Samsung TV to provide the optimal entertainment experience and advanced control in your connected home.

Work and learn from home

PC Mode

Enjoy every possibility of what you can do. Easily access your PC, Laptop, and mobile seamlessly on your TV.

Free TV, no strings attached

Samsung TV Plus

Enjoy free live streaming TV content with our virtual channels, Samsung TV Plus. Choose from a variety of channels offering content for all interests that are currently in trend. No need to ask your friend which content is hot these days. Just tune in to Samsung TV Plus and find out.

Spend time watching, not searching

Content Guide

Meet the content forward browsing experience that speeds up finding what to watch across live TV and OTT. Now it's easy to find your favorite movies and TV shows all in one place.